Brand Marketing Officer
FMCG (Fast Moving Consumer Goods) Industry

🚀  Introduction: Welcome to Dragon Edge Group, where visionary products become household names globally. We’re on the lookout for a dynamic Brand Marketing Officer to enhance Beach Hut’s digital presence. As the architect of our brand’s digital narratives, your creativity will shape marketing strategies, fostering loyalty and ensuring market dominance. Your pivotal role contributes to our ambitious goal of delivering 100 million DEG products by 2031, solidifying our 17-year legacy of growth. Join us in crafting global brands that evoke joy, excellence, and positivity, starting right here in the Philippines.

🌐 Why Join Us:

· Worldwide Influence: Be part of a brand that is not confined by geographical boundaries, allowing for a unique and enriching professional experience with a truly nationwide footprint.

· Collaborative Ecosystem: Lead marketing efforts within a collaborative ecosystem that encourages cross-functional teamwork and synergy.

· Employee Development Focus: Contribute to a workplace that prioritizes the professional growth and development of its employees.

🌐 What We Expect:

1. Social Media Engagement Growth – your role requires adeptness in driving social media engagement and crafting innovative strategies to elevate our brands within the digital sphere. This entails a deep comprehension of social media trends, user behavior, and competitor analysis, empowering you to pinpoint distinctive opportunities and develop compelling campaigns that captivate our target demographic. You will be expected to double follower count annually across Facebook, Instagram, and TikTok, ensuring a steady influx of engaged users, and to sustain a quarterly 20% increase in engagement rate, measured by likes, shares, and comments, fostering vibrant interactions and brand advocacy among our audience.

2. Marketing Analytics – your role necessitates the capability to enhance the efficiency of our marketing funnel, ensuring optimal performance at every stage of the customer journey. This involves setting and achieving specific targets, such as achieving a Click-Through Rate (CTR) of X% for all social media campaigns, maintaining or increasing the Return on Ad Spend (ROAS) by X% monthly/quarterly, and optimizing conversion rates across the awareness, consideration, and decision stages.

3. Digital Brand Presence – you will be expected to secure top search rankings consistently for targeted keywords on Google and primary social media platforms. Maintaining a top 1 or 2 search ranking for these keywords at least 90% of the time is crucial for maximizing brand visibility and attracting potential customers.

🌐 What You Should Have:

· Bachelor’s degree in marketing and/or Business-related courses.
· At least 2 years of prior work experience in the same or similar role.
· Demonstrated Passion for Marketing: An eagerness to learn and a clear passion for marketing, even if you’re a recent graduate, can be a valuable qualification.
· Digital Marketing Familiarity: Understanding and familiarity with digital marketing platforms and tools, such as social media management, email marketing, or online advertising.
· Analytical Mindset: An aptitude for data analysis and a willingness to learn and apply data-driven insights to marketing strategies.
· Adaptability: The ability to adapt to a rapidly changing marketing landscape and embrace new technologies and trends.
· Customer-Centric Mindset: A focus on understanding and serving customer needs, with the ability to translate this into effective marketing strategies.

🌐 Key Behavioral Competencies:

1. Innovative Brand Crafting
2. Influence and Engagement
3. Brand Ignition
4. Data-Driven Decision-Making
5. Market Trend Analysis
6. Creative Content Development
7. Project Management
8. Consumer Insights Analysis
9. Brand Performance Metrics
10. Market Competitor Analysis

Join us at Dragon Edge Group, where innovation meets opportunity – become the next Degster and redefine success with us!