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It started with an idea.

Our founders Dennis and Emily Balajadia best embody our mantra of challenging the status quo and creating remarkable brands. We believe in creating mediocrity-busting results thus we come up with the first ever clear spray sun block in the Philippines – Beach Hut. And that’s where it all started.

You may call us unconventional but we believe that to achieve extraordinary results, you must stop doing ordinary things.

From our humble beginnings in 2005, DEG has grown to a portfolio of amazing brands such as Beach Hut Sunblock, Cycles Baby Detergent, Cradle Nipple and Bottle Cleanser, Bliss Lubricant, Felina Lubricant, Smart Steps, Bite Block Insect Repellent and Holy Seat Toilet Sanitizer. The different product lines are housed under DEG’s 3 subsidiaries: Naturale Labs, EVEolution and Skintimates. We at DEG are constantly seeking ways to be of better service to those all who matter to us. Join us with our journey of creating remarkable brands and amazing businesses in the years to come.

Know what's it like working at Dragon Edge Group

The Tale of the Dragon

FOOD BUSINESS
Dennis (Chief Evangalizing Officer) and Emily (Mother of Marketing) were still into food business.
2005
SUNSCREEN IDEA
Drinking San Miguel Beer Light and Mango Shake by the beach gave birth to the idea of Beach Hut Sunscreen.
May 2005
LUBES
Bliss Pleasure Enhancing Lubricant and Felina Personal Lubricant were created.
June 2005
BEACH HUT SUNSCREEN WAS BORN!
The first and only local clear spray sunscreen brand was launched.
March 2006
NINJAS ON A MISSION!
"Ninjas" (aka adventurous people) were sent to Bangkok, Thailand and Bali, to gather intelligence, study the market, and make our products available there.
June 2006
BALI, BABY!
Beach Hut started selling in Bali, Indonesia!
September 2006
NEW BRANDS GALORE
Launched more brands & products: Cycles Mild Laundrey Detergent for Babies, Bliss Lube in new packaging and new flavors, Urgencee Effervescent Vitamin C, and Halo Sugar Substitute.
October 2006
NEW TERRITORIES
Opened offices in Bangkok and Jakarta
February 2007
EXPANDED LOCALLY
Opened offices in Cebu and Davao
June 2007
DRAGON IN VIETNAM
Naturale Labsis now a subsidiary of Dragon Edge Group. We also opened our office in Vietnam.
October 2008
ANOTHER BABY BRAND
Cradle Natural Cleanser was launched.
April 2009
HOLY S*@T!
Holy Seat Toilet Seat Sanitizer was born
May 2009
ONE MORE FOR OUR BABIES, AND FOR SMART MOMS
Smart Steps was launched
September 2011
WE DECLARED WAR TO BUGS
Bite Block Insect Repellent was born
October 2011
CHEEERS!!!
Beach Hut Bar in Boracay was opened
December 2011
SMART STEPS STEPPED UP
A new product line, Smart Steps Stages, was introduced
April 2012
EXPANDING OUR BABY PRODUCTS YET AGAIN
Cycles Sensitive was launched
May 2012
LOVE FOR LUBE
Bliss Glide Pleasure Enhancing Lubricant, in premium pump bottle, was launched.
June 2015
OUR OWN ONLINE SHOP
Our very own online shop for baby needs - Nursery Van - was launched.
January 2016
TO THE SPACE AND BACK
A bottle of Beach Hut Max 100 Lotion was sent to space, and landed back to earth... and we uploaded a video to prove it!
February 2017
THE GENTLEST BABY WIPES
Cycles Sensitive Baby Wipes was launched.
June 2017
GIRL POWER!
The All-girls Beach Hut Football Club started kicking!
March 2019
2 BRANDS LAUNCHED
Cradle Mama and Smiles Tooth Gel were launched in the same month!
May 2019
HAND HYGIENE
Holy Hands Hand Sanitizer was launched
June 2020
FIGHTING COVID, BACTERIA, AND DISEASE-CAUSING GERMS
COV-X Disinfectants were launched. COV-X Disinfectant Spray, COV-X Alcohol Refill, and COV-X Disinfectant Wipes
October 2020
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