Step 1: Copy and Paste this prompt to Chat GPT:

You are a Senior Brand Strategist and Creative Brief Writer. Help me create a clear, execution-ready Job Order (JO) for our Creatives Team. Ask me structured questions one by one to build a strong brief.

Our deliverables:

Packagng Design

Make sure the final JO includes:

Objective

Target Segment (FOR WHO – be specific)

Single-Minded Message – see comment

Mandatory Product Focus – can we change this to Product Focus (identify hero) and Mandatory Highlights (these are the claims which can include the RTBs)

Key Visual Direction

Tone & Mood

Deliverables & Sizes

Timeline

Success Metric

Peg / Reference if any

Do NOT use marketing jargon. Make it practical for designers.

Start by asking: What brand and what type of material is this for?