Brand Marketing Specialist – Digital
FMCG (Fast Moving Consumer Goods) Industry

🚀 Introduction: Welcome to Dragon Edge Group, where visionary products become household names globally. We’re on the lookout for a dynamic Digital Marketing Specialist to enhance Beach Hut’s digital presence. As the architect of our brand’s digital narratives, your creativity will shape marketing strategies, fostering loyalty and ensuring market dominance. Your pivotal role contributes to our ambitious goal of delivering 100 million DEG products by 2031, solidifying our 17-year legacy of growth. Join us in crafting global brands that evoke joy, excellence, and positivity, starting right here in the Philippines.

🌐 Why Join Us:

Worldwide Influence: Be part of a brand that is not confined by geographical boundaries, allowing for a unique and enriching professional experience with a truly nationwide footprint.

Collaborative Ecosystem: Lead marketing efforts within a collaborative ecosystem that encourages cross-functional teamwork and synergy.

Employee Development Focus: Contribute to a workplace that prioritizes the professional growth and development of its employees.

🌐 What We Expect:

Increase Lead Nurturing Engagement Rate – your role involves driving lead nurturing through strategic content creation and optimized marketing funnel management. Within a set period, you’ll be expected to enhance the click-through and conversion rates, ensuring that potential customers are more effectively engaged and converting. This will involve refining lead segmentation, delivering high-value content, and optimizing the user journey from interest to conversion.

Increase Number of Views for Generated Organic Content – we expect you to significantly boost the visibility of our organic content. Your content strategies should focus on driving high viewership across platforms, leveraging SEO best practices, staying on top of trends, and maximizing reach through social media algorithms to increase engagement with our target audience.

Develop and Increase the Brand’s Share of Voice (SOV) – utilizing AI-driven social listening tools, you’ll be responsible for growing the brand’s Share of Voice (SOV) in the digital space. This will require proactive monitoring of the digital landscape, competitor analysis, and strategic engagement to ensure our brand is consistently visible and leading conversations within key industry segments.

🌐 You Should Have:

2-3 years of experience in managing social media platforms, specifically TikTok, Facebook, and Instagram, targeting Filipino audiences.
Strong understanding of digital trends, influencers, and the competitive social media landscape in the Philippines.
Ability to create culturally relevant content that resonates with Filipino consumers.
Familiarity with social media analytics tools and experience in tracking performance metrics such as reach, engagement, and impressions.
Knowledge of regional languages and an understanding of how to adapt content for different areas of the Philippines is a plus.
Strong creative skills with a keen eye for viral content and trends.

🌐 Key Behavioral Competencies:

Adaptability
Creativity
Analytical Thinking
Collaboration
Initiative
Communication
Problem-Solving
Attention to Detail
Time Management
Influence and Persuasion


🎯 If you’re ready to innovate, collaborate, and make an impact, this is your chance to shine! 🌍 Grow your career with us and be part of a mission to deliver 100 million products by 2031! Apply now and be a key player in building global brands! 🚀