BRAND ASSOCIATE
đOwn the Brand. Drive the Impact. Build Consumer Connection!
At Dragon Edge Group, we don’t just build productsâwe build brands that make a real impact. As we continue to scale our portfolio, we’re looking for a Brand Associate to steward and grow one of our core brands, Cycles/Cradleâstrengthening its presence, relevance, and connection with consumers.
Your creativity, analytical mindset, and bias for action will directly contribute to our bold mission of delivering 100 million DEG products by 2031. If you’re excited to work on a meaningful, established brand while still moving fast and breaking boundaries, this role is for you.
đŻ Your Mission
Steward and grow the Cycles/Cradle brand by driving consumer awareness, engagement, and loyalty through strategic marketing initiatives and cross-functional collaboration.
đ What You’ll Do
- Own and execute brand initiatives for Cycles/Cradle, ensuring strong brand consistency across all touchpoints
- Drive consumer awareness, engagement, and loyalty through well-crafted marketing campaigns
- Translate insights from sales data, market trends, and consumer behavior into actionable strategies
- Collaborate cross-functionally with Sales, Product Development, Digital, and External Partners
- Support go-to-market plans, promotions, and content execution across online and offline channels
- Continuously spot opportunities to strengthen brand relevance and performance
đŒ What We’re Looking For
- A degree in Business Management, Marketing, or a related field (or strong internship experience in marketing/management)
- At least 1â2 years of experience in Brand Marketing or a similar role, within FMCG or similar
- Strong analytical skills with the ability to turn sales data into insights
- Experience collaborating across multiple teams
- A proactive, solutions-oriented mindset
- Creativity in developing and executing marketing campaigns
- Familiarity with social media management, content creation, and engagement strategies
- Proficiency in Microsoft Excel and PowerPoint
- Working knowledge of ChatGPT and other AI tools to support productivity and creativity
đ Why Join DEG?
- đ„ Best Place to Work â #2 in the Philippines, #8 in Asia Pacific
- đ„ Meaningful Impact â Steward an established brand while moving fast and breaking boundaries
- đ„ Growth Opportunities â Contribute directly to our mission of delivering 100 million DEG products by 2031
- đ„ Dynamic Culture â Work with a passionate team that values creativity, collaboration, and results
đ About Dragon Edge Group (DEG):
At DEG, we are the catalysts of excellence and growth in the FMCG industry. With brands that resonate and an astonishing 40% annual growth rate, we are shaping the future through innovation, agility, and world-class efficiency. DEG is not just a company; it’s a community of passionate professionals committed to pushing boundaries and creating impact.