Dragon Edge Group Culture: Where Fun, Innovation, and Growth Come Together
The culture at Dragon Edge Group (DEG) is anything but ordinary. Known for its mediocrity-busting brands like Beach Hut, Bite Block, and Cycles, DEG has also built a reputation for having a unique workplace culture in the Philippines—one that balances fun, innovation, and care for its people.
A First-Name Workplace Culture
At Dragon Edge Group, hierarchy takes a backseat to connection. By using a first-name culture, employees interact with one another—whether with colleagues, leaders, or the CEO—in a spirit of openness and equality. This simple practice fosters collaboration and helps build a workplace where every voice matters.
Work Hard, Play Hard: A Fun Company Culture
What makes DEG stand out is its belief that success and fun go hand in hand. Unlimited beer, birthday surprises, and company events are just some of the traditions that make life at DEG vibrant. Annual celebrations, from themed Christmas parties to creative team activities, reflect the company’s dedication to building stronger bonds among its people.
Employee Growth and Development at DEG
Dragon Edge Group is committed to helping DEGsters grow—not only in their careers, but also as individuals. Through mentorship, one-on-one coaching, and leadership development programs, employees are encouraged to explore new ideas, take on challenges, and expand their skills. This growth mindset empowers DEGsters to achieve their goals while contributing to the company’s success.
A Culture of Innovation and Bold Ideas
DEG’s culture is deeply tied to its spirit of innovation. The company has consistently broken boundaries, from launching Beach Hut, the first clear spray sunscreen in the Philippines, to then introducing the first sunscreen vending machine.
That same boldness drives initiatives like the Cycles & Cradle Refilling Station, a first-of-its-kind sustainability effort that allows parents to conveniently refill their trusted baby care products, reducing plastic waste while still ensuring safety and quality.
DEG also spearheaded the No Compromise Parenting Community, a platform that empowers parents with reliable knowledge, support, and shared experiences—proving that innovation goes beyond products and extends into building meaningful connections.
Inside the workplace, this pioneering mindset thrives as people are encouraged to share ideas, challenge the norm, and think creatively—fueling a culture where bold ideas are not just welcomed but celebrated.
A Caring and Supportive Workplace
Beyond business, DEG values people and community. The company runs programs like the Educational Assistance Program for employee families and initiatives such as Play It Forward with the Laura Vicuna Foundation, where DEG uses sports to empower and inspire young girls. This balance of excellence and empathy creates a truly supportive workplace culture.
At its core, Dragon Edge Group’s workplace culture is built on joy, excellence, and positivity. It’s this combination of fun, innovation, growth, and care that makes life as a DEGster uniquely fulfilling. And it’s no coincidence that this culture has earned Dragon Edge Group recognition as a back-to-back Best Place to Work—2nd in the Philippines and 8th in Asia Pacific.
Because at Dragon Edge Group, culture isn’t just what the company does—it’s who they are.
