Jr. Product Marketing Manager
FMCG (Fast Moving Consumer Goods) Industry

🚀 Introduction: At Dragon Edge Group, we turn bold ideas into products that consumers love. We’re looking for a driven and creative Product Marketing Jr. Manager to lead and support the execution of product marketing strategies. In this role, you’ll drive market research, lead product development, and collaborate closely with cross-functional teams to ensure the successful and timely launch of new products. Your contributions will be critical in optimizing product positioning and driving business growth, aligning with our mission to deliver 100 million DEG products by 2031. Be part of our journey to build global brands that champion excellence and innovation—starting here in the Philippines!

🌐 Why Join Us:

Innovative Environment: Be part of a forward-thinking team that constantly challenges the status quo, from launching the first sunscreen vending machine to creating groundbreaking products loved worldwide. As a Product Marketing Jr. Manager, you’ll have the opportunity to drive marketing innovation and make an impact on market-leading brands.

Career Growth: At Dragon Edge Group, we believe in nurturing talent. You’ll find endless opportunities for learning, growth, and career advancement as you contribute to our ambitious goals and shape the future of our product portfolio.

Purpose-Driven Mission: Join a company that’s about more than just profits. With a 17-year legacy of creating products that bring joy and positivity, Dragon Edge Group is committed to making a difference. You’ll be part of a mission to deliver 100 million products by 2031, expanding from the Philippines to the global stage.

🌐 What We Expect:

NPD Sales Growth and Revenue Targets: You will be responsible for driving sales growth for new product developments (NPD) through the execution of go-to-market strategies, product positioning, and market analysis. Your key performance indicator (KPI) will be to achieve at least 100% growth in sales for new products within the first year of launch, helping us double NPD sales revenue.

Product Launch Success Rate (Timeliness): As the key player in managing product launches, you will coordinate with cross-functional teams to ensure all launches are executed on schedule. We expect a 100% success rate, meaning that all products must hit the market on time to maximize launch impact and sales momentum.

Customer Engagement and Retention: You will design and implement strategies to foster customer engagement and loyalty, particularly for newly launched products. Your target will be to achieve 100% customer retention within the first year post-launch, driving repeat purchases and enhancing customer satisfaction through personalized marketing efforts.

Market Research and Insights: A crucial part of your role will be to gather and analyze market trends, competitor activity, and customer feedback to optimize our product strategies. You will provide insights that directly contribute to improving product positioning and increasing our competitive edge.

Cross-functional Collaboration Efficiency: You will work closely with teams from sales, R&D, supply chain, and creative to ensure seamless execution of marketing initiatives. Your ability to maintain efficient collaboration across departments will be measured by timely delivery of marketing assets and cohesive execution of marketing plans.

🌐 You Should Have:

Bachelor’s degree in marketing and/or Business-related courses.
At least 2-3 years of prior work experience in the same or similar role.
Demonstrated Passion for Marketing: An eagerness to learn and a clear passion for marketing, even if you’re a recent graduate, can be a valuable qualification.
Product Marketing Familiarity: Understanding and familiarity with product marketing.
Analytical Mindset: An aptitude for data analysis and a willingness to learn and apply data-driven insights to marketing strategies.
Adaptability: The ability to adapt to a rapidly changing marketing landscape and embrace new technologies and trends.
Customer-Centric Mindset: A focus on understanding and serving customer needs, with the ability to translate this into effective marketing strategies.

🌐 Key Behavioral Competencies:

Strategic Visionary
Innovative Mindset
Data-Driven Decision Maker
Customer-Centric Mindset
Agility and Resilience
Entrepreneurial Drive
Cross-functional Collaborator
Innovative Problem Solver
Clear and Persuasive Communicator
Results-Oriented Professional

Are you passionate about shaping products that customers love? 🌟 We’re looking for a creative and driven individual to lead our product marketing strategies, drive growth, and help launch exciting new products! 🎯 If you’re ready to innovate, collaborate, and make an impact, this is your chance to shine! 💼✨

🌍 Grow your career with us and be part of a mission to deliver 100 million products by 2031! 🌍 👉 Apply now and be a key player in building global brands! 🚀 know more about us at www.dragonedgegroup.com