Our Story

Our founders Dennis and Emily Balajadia best embody our mantra of
challenging the status quo and creating remarkable brands. We believe
in creating mediocrity-busting results thus we come up with the first
ever clear spray sun block in the Philippines - Beach Hut. And that's
where it all started.

From our humble beginnings in 2005
DEG has grown to a portfolio of amazing brands such as Beach Hut Sunblock, Cycles Baby Detergent, Cradle Nipple and Bottle Cleanser, Bliss Lubricant, Felina Lubricant, Smart Steps, Bite Block Insect Repellent and Holy Seat Toilet Sanitizer. The different product lines are housed under DEG's 3 subsidiaries: Naturale Labs, EVEolution and Skintimates. We at DEG are constantly seeking ways to be of better service to those all who matter to us. Join us with our journey of creating remarkable brands and amazing businesses in the years to come.

You may call us unconventional but we believe that to achieve
extraordinary results you must stop doing ordinary things.